The heart of Design Thinking. represents a key transitional step from learning about your users and the problem to coming up with solutions. In ideation stage, we focus on three things which are Quantity, Diversity Idea and Generation.
There have several technique can be used to perform the ideation process. Below are the most popular technique:
- Mind maps
- Brainstorming
- Storyboard
- Sketches
Ideation Guideline (brainstorming):
Brainstorming is one of the most popular techniques which has been used widely. In order to perform the brainstorming, we should have one conversation at a time. it cannot be more than one conversation. After that, we need to set the time limit. All the activities should be obeyed the time limit. Besides, the important thing here does not to judge the idea event the idea is crazy or funny. it will downgrade the spirit. Lastly, have fun with the process. It will lead to a fantastic idea.
Acting on ideas
Once we have completed the ideation workshop like brainstorming, we need to act on the idea. Create a team for each idea that will move on to the next stage. Each team should be diverse and have a team lead. I recommend that each executive be assigned to a team, but not necessarily be the team lead. This is an opportunity to let other employees shine. Ideally, each team should have a small budget and be timeboxed on how long they have to create their prototype – remember that creating constraints spurs innovation. Keep the timeline and budget the same for each team. Then, the ideation group should meet weekly to discuss each team’s progress.
Reflection
Ideation is the next step after define. I learn a lot of techniques to generate the idea. As we know that we can serve more than one idea but the best idea should be chosen to solve certain problems. For example, someone has a problem with their legs. I can generate ideas to solve his problem either provide a wheelchair or a stick but the best one is a wheelchair. this is how the ideation process will be done